TheKnot.com was founded in 1996 in New York City, the owners feeling the Internet would be very effective in bringing together services, ideas and information to help couples through the process of planning a wedding. They struck deals with AOL and QVC to help bring the website to the front-of-mind for large percentage of the brides-to-be in the US and abroad.
To increase engagement with their viewers and opportunities for their advertisers, TheKnot wanted to stream a scheduled, 24-7 video network to their site visitors. They produced high-end programming from their offices in New York, covering a wide variety of topics for brides-to-be. Their management team was looking for a “system” that would allow them to launch TheKnot TV, when they came across Multicast.
Working with their VP of Operations and the team of developers at Multicast, I scoped out the project and delivered a proposal for moving forward. For the next 5 years I worked directly with theKnot to maximize their impact with our online video platform, including live broadcasts from their studios in New York. Their advertisers and sponsors were willing to pay a premium to reach theKnot’s audience with video – including in-program product placements for high-end retailers such as Crate & Barrel and a long list of designers.